Data-minded. Strategy-led. AI-enabled.
Turning data
into direction.
Strategy into
growth.
I connect customer insight, commercial strategy, and hands-on execution to build businesses that create value.
- 4x
- Revenue growth within a year at Satsheel
- $3.05M+
- Sales contribution during my time at Ubon
- 20+
- Businesses run through Meta, Google, and LinkedIn Ads
- 40%
- Increase in online business at Ubon
The analytical side
Better questions.
Sharper decisions.
Three ways to turn complexity into a decision. Explore the models.
The curved fit captures the flattening in this sample. Better fit alone does not establish causality or out-of-sample accuracy.
Methods & project context
The conjoint interaction connects to my independent Conjoint Research Studio project: study design, conditional multinomial logit, ratings-based ridge regression, and scenario simulation. These three visual examples use synthetic inputs, not client results.
Method references: Least-squares regression · Conjoint utilities · Marketing mix modeling
Selected work
Strategy, put
into practice.
The person behind the models
An engineer’s curiosity.
A marketer’s judgment.
From performance marketing and ecommerce to the family business and marketing studies at McCombs, I’ve learned to connect the numbers with the people behind them.
I build with AI, test assumptions, and stay close to what customers value.